FRAMEWORK provides public relations for the Chandran Gallery in the critical timing of its official launch. To support Chandran’s mission and community cultivation, FW has developed media plans to amplify messaging through strategic channels of regional and national press, and the local arts communities. FW has secured press for Chandran Gallery in top tier outlets including ARTnews, CNN National Geographic, Blouin Art Info American Photo, Womens Wear Daily, among several more.
REBECCA LOUISE LAW: The Art of Decay
Womens Wear Daily
Richard Colman: Faces, Figures, Places & Things.
SAN FRANCISCO MAGAZINE: November Issue
Short run exhibition and Book Release
The Public Affairs Alliance of Iranian Americans (PAAIA) brought the World Premier of The King Cyrus Symphonic Suite to San Francisco and performed at the Nob Hill Masonic Center. The landmark musical event was presented in association with the Asian Art Museum's special exhibition, The Cyrus Cylinder and Ancient Persia: A New Beginning, in which the Cyrus Cylinder made its first ever appearance in the United States.
For the short lead project, FRAMEWORK developed and executed targeted Community Outreach to audiences and cultural peers. To assist with sales, partnerships were secured with communities with classical music and historical interests to run contests, giveaways and stimulate social media engagement. Additionally, FRAMEWORK provided Public Relations and Media Buying strategy.
SAN FRANCISCO CLASSICAL VOICE: King Cyrus' Cylinder and Music
PAYVAND IRANIAN NEWS: Interview: Maestro Loris Tjeknavorian Talks About The King Cyrus Symphonic Suite
KQED: Sample of the symphonic piece was aired on Cy Musiker's show
As one of the oldest institutions in Northern California, the Cantor Arts Center at Stanford University is a rich cultural and educational resource. FRAMEWORK developed PR and Community Relations campaigns to drive further awareness of Cantor’s significance and its current exhibition programming via the media, press and local community.
As a leading advocate for San Francisco businesses, the SFCC, offers a robust roster of events, programs and initiatives to boost business and economic success. The private, nonprofit membership organization provides programs and resources that connect with lawmakers, and keep members abreast and engaged on the policy issues impacting the city.
Excellence in Business Awards Gala (Ebbies): The Ebbies Gala is attended by 900 of San Francisco's top-level business leaders from large, mid-size and small businesses, community organizations and public officials.
FRAMEWORK event managed the award show gala and pre-show receptions providing solid ownership over communication, production and logistics.
- Script development for awards show host, presenters and production details
- Directed voiceover production and marketing-communication visuals
- Project management design and collateral production requiring high volume asset, content and ad traffic coordination
- Directed communications with applicants, nominees, sponsors, presenters and attendees
- Sourced, hired and managed vendors and production team (AV, décor, labor, venue)
Business Showcase: This grand-scale, high-energy event provides local businesses an outstanding opportunity for networking and marketing.
FRAMEWORK event managed the logistics and production for the B2B conference that hosted 150 exhibitors, 1000+ guests and a robust sponsorship program.
- Directed show content and timely communication via website, social media and direct mail
- Lead point of contact to exhibitors, vendors, sponsors and attendees.
- Exhibitor relations from point of sale to benefit fulfillment
- Sponsorship relations to oversee benefit fulfillment
- Managed logistics including lighting, electric and AV coordination, collateral production
Image: Chris Duncan's painting for I Look for Clues in your Dreams at the Berkeley Art Center, curated by Heather Marx in May 2016.
Photo: Robb McDonough
FRAMEWORK spearheaded the PR forI Look for Clues in Your Dreams, an exhibition curated by Heather Marx held at the Berkeley Art Center.
San Francisco Chronicle: ‘I Look for Clues in Your Dreams’ a tribute to California
Heather Marx, formerly of Marx & Zavattero, one of San Francisco's premier fine art galleries, was interested in working with FRAMEWORK to launch her new business, Heather Marx Art Advisory.
For Marx, the impetus for launching HMxAA is to continue the legacy of her gallery, Marx & Zavattero, but in a new format. The challenge for FRAMEWORK was to bring attention to Marx as she began working within a completely new model (online, without a gallery.)
Image: Mary Button Durell's sculpture for Shift at the NWBLK, curated by Heather Marx
In addition, FRAMEWORK managed the PR for her launch party and first exhibition as an independent art world operator, titled Shift in October 2014.
Shift was a group show that took place at San Francisco's the NWBLK. The story ran on the front of KQED's art section for five days, appeared in print in California Home + Design, Sculpture Magazine and garnered critical praise from the Bay Area art community.