Art City Project
The Art City Project's mission is to increase public participation with contemporary art, support working artists, and foster creative communities. ACP repurpose advertising and underused public spaces to deliver art to new audiences. The project aimed to turn the city into a gallery with artwork from artists Brett Amory, Apex, Pakayla Rae Biehn, Anthony Discenza, Double Zero (Annie Vought and Hannah Ireland), Jeremy Fish, Casey Gray / Desirée Holman/ Chris Johanson / Jet Martinez, Alicia McCarthy, Alia Penner, Andrew Schoultz, Dave Schubert, Jen Stark, Zio Ziegler.
FRAMEWORK was hired to manage PR and events that pertained to The Art City Project’s WayOut West Pilot program, an ambitious and entirely unique “arts festival” that brought art to the streets and the people of San Francisco through direct buyouts of advertising space such as public billboards, bus shelter ads, and bus takeovers. An impressive roster of artists showed their work. An opening of more than 1,000 people took place at Heron Arts Gallery to celebrate and community engagement events including guided tours and dynamic panel discussions.
FRAMEWORK's Danielle Smith was responsible that events ran smoothly, sponsors and participants were taken care of and that the The Art City Project was seen by both local and national press including KQED, The New York Times, T Magazine and The San Francisco Chronicle.