Who We Are

FRAMEWORK is a creative communications agency that builds visibility, awareness and audiences in the arts and culture community. We tell your story in a way that captivates, inspires, and calls your audience to action.

Our collective knowledge and collaborative spirit work as an extension of our client’s team.

We are experts in

  • Public Relations
  • Strategic Communications
  • Marketing
  • Creative Content
  • Production
  • Experiential Events

We are

  • Writers
  • Gallery Directors
  • Event Producers
  • Curators
  • Artist advisors

 

With a passion for the contemporary moment, FRAMEWORK is current on cutting-edge marketing practices, trends and cultural conversations. We work with a vibrant, expansive and close-knit network of industry leaders, influencers and media to make our clients shine.

WHO WE ARE

Danielle Smith |  Co-founder & Principal

Kimberly Verde | Co-founder & Principal

Courtney Willing | Arts Advocacy, Policy & Education


Danielle Smith | Co-founder & Principal

Danielle Smith develops and directs strategic public relations, communications and audience development campaigns. Before founding FRAMEWORK she was an independent publicist for two years and a managing partner/strategic director at A&O PR for four years. Danielle began her career in the arts as a writer and gallery manager. In the course of her career she has worked on hundreds of exhibitions and cultural events in more than 5 major U.S. cities from art fairs to festivals, museum campaigns to symphonic suites.

Danielle loves big picture thinking and embraces the digital potential of the 21st century to “spread the word.” While new methods for PR and communications are exciting, she knows that the value of human contact and meaningful conversation will never be replaced by a hashtag. Her traditional communication values are reflected in her ability to land her clients the press they want, including, ARTINFO, Artforum, artnet, ArtNEWS, The BBC, Juxtapoz Magazine, KQED (Bay Area PBS Affiliate), The New York Times T Magazine, The San Francisco Chronicle and TimeOut.

Danielle is the lead producer of Napa Valley Arts in April, an award-winning month long arts festival in the idyllic Napa Valley, presenting over 80 cultural events. She is also the co-director and curator of the San Francisco-based visual arts project space, state.


 

Kimberly Verde | Co-founder & Principal

Kimberly Verde directs strategic public and community relations campaigns, and specializes in event marketing. She enjoys working with her clients to create headline-grabbing stories that engage, inform and grow audiences. As equally enamored with media as she is the arts, Kimberly loves finding new writers, outlets and trends to bring her client’s stories to the world.   

She has secured press placements with leading publications, including The Los Angeles Times, National Geographic, Wired, The San Francisco Chronicle, CNN, ArtNews and The Guardian.

Kimberly’s foray into arts administration began in 2005 at the San Francisco non-profit, Intersection for the Arts, where she cultivated new audiences through membership and donor programs. She then served as the gallery director for a combined commercial art gallery and retail enterprise in which she oversaw five galleries. In 2010 she was a founding member of A&O PR, although quickly returned to the non-profit sector to spearhead a PR and community relations program for Galería de la Raza’s 40th anniversary season -- which garnered press from local, national and Spanish language media. In 2013 and 2014 she produced B2B events and tradeshows for the San Francisco Chamber of Commerce. The events were designed to increase opportunities for small businesses and acknowledge larger corporations’ contributions to the city’s economy and workforce.

Inspired by past collaborations with fellow creatives and results-oriented communication professionals, she formed FRAMEWORK in 2015 to serve clients in more impactful ways. She is also the co-founder and director of San Francisco-based arts projects space, state, which allows her to directly support local artists and arts community.

 

Courtney Willing |  Arts Advocacy, Policy & Education Associate

Courtney Willing has been engaged in developing and managing nonprofit and education organizations since 2006. Throughout her career she has had the opportunity to collaborate on projects ranging from creating direct service programs to facilitating federal funds for city wide efforts. Her accomplishments include: designing and implementing a scholarship fund aimed at increasing the number of youth of color who can afford to attend college; creating and supporting a college access program which has since served thousands of Bay Area low-income youth in their pursuit of attending college and/or trade school since 2008; supporting the research and design of a Federal grant on behalf of the Mission District of San Francisco – the Promise Neighborhood Initiative. Courtney was able to provide her expertise during both the research and planning for the application of the grant, as well as facilitate and monitor the distribution of the funds and services, supporting multiple programs, location sites, and hundreds of Mission District residents.